About
Building the Future of Furniture Configuration
A Copenhagen-based platform helping furniture brands worldwide turn browsers into buyers through intuitive 3D product visualization.
The Planner Studio is a SaaS platform that makes it possible for furniture brands to offer customers an immersive online shopping experience. Through real-time 3D visualization, both Generator and Modular interaction models, and AR capabilities, we help furniture companies bridge the gap between digital and physical – letting customers configure, customize, and visualize furniture exactly as they want it before buying.
Since 2023, furniture brands across 15+ countries have used our platform to help their customers build over 2 million furniture configurations. From modular sofas to storage systems, office furniture to outdoor collections – we’re helping brands sell smarter and customers buy with confidence.
The Story: From One Client to a Platform
How We Started
The Planner Studio began in 2023 when founders Ricki Friis Sørensen and Nicklas Andersen decided to go deep into 3D Configurators. Their company had built a 3D configurator solution for Muuto, the renowned Danish furniture brand. The project revealed something significant: furniture brands everywhere were struggling with the same challenge – how to let customers truly experience and customize products online without the limitations of static product photography.
The demand was clear. Rather than building one-off solutions for individual brands, Ricki and Nicklas decided to create a platform that could serve the entire furniture industry. They wanted to build something that worked out of the box but remained flexible enough to adapt to each brand’s unique needs—from small boutique manufacturers to multi-market retailers.
Today, The Planner Studio serves furniture brands of all sizes across the globe, from our base in Copenhagen. What started as a solution for one client has become a platform powering furniture sales in over 15 countries, with more than 2 million furniture pieces configured by customers using our technology.
What Drives Us
Built to Last
We’re not interested in building technology that becomes obsolete in two years. Our approach is deliberately platform-based: one robust system that we continuously develop, refine, and enhance. When a furniture brand partners with The Planner Studio, they’re not just buying software – they’re gaining access to a platform that evolves with the market.
This means the configurator you implement today will still be relevant, competitive, and improving five years from now. We roll out new features, performance improvements, and integrations regularly across all customers. No one gets left behind with outdated technology.
Our goal is simple: create solutions that are so intuitive that using them feels as natural as picking up an iPhone. For furniture brands, that means easy implementation and management. For their customers, it means effortless configuration without instruction manuals or confusion. Scandinavian simplicity meets modern technology.
Why Copenhagen, Why Denmark
Being based in Copenhagen isn’t just a geographic detail – it shapes how we think about design and technology.
Denmark has a century-long tradition of furniture design built on principles that still matter: simplicity, functionality, quality, and longevity. From Arne Jacobsen to Hans Wegner, Danish furniture design has always prioritized what works over what’s flashy. That philosophy runs through everything we build at The Planner Studio.
When we design our platform’s interface, optimize a workflow, or develop a new feature, we ask Danish design questions: Is this as simple as it could be? Does it actually solve the problem? Will it still make sense in five years? Can someone use it without reading a manual?
This isn’t about nostalgia or national pride—it’s about applying proven design thinking to modern technology. The result is a platform that doesn’t try to impress you with complexity. It just works, intuitively, the way good furniture design has always worked.
Trusted by Top Furniture Brands Worldwide
Working With Us
We’re a small, focused team, which means you work directly with people who build and maintain the platform – not account managers three layers removed from development. When you have a question, you get an answer from someone who actually knows.
Our typical implementation timeline is 1-3 months, significantly faster than enterprise competitors who often require 6+ months. We’re transparent about pricing, realistic about timelines, and honest about what works and what doesn’t.
If you’re a furniture brand looking to implement 3D configuration, we’ll tell you straight whether it makes sense for your products, your market, and your business model. We’re building long-term relationships, not closing quarterly deals.
FAQ
Where is The Planner Studio based?
We’re based in Copenhagen, Denmark, though we serve furniture brands globally across 15+ countries.
When was The Planner Studio founded?
The Planner Studio was founded in 2023 by Ricki Friis Sørensen and Nicklas Andersen.
What makes The Planner Studio different from other configurators?
We specialize exclusively in furniture (not generic products), offer both Generator and Moduar interaction models (competitors typically offer one), maintain transparent pricing, and deliver faster implementation timelines (1-3 months vs. 6+ months for enterprise solutions).
How many furniture brands use The Planner Studio?
Our platform has powered over 2 million furniture configurations for customers across furniture brands in 15+ countries.
Do you only work with large furniture companies?
No – we work with furniture brands of all sizes, from boutique manufacturers to multi-market retailers. Our platform scales to your needs.