Upholstery Renewal: Enhance the Customer Experience and Drive Additional Revenue
At The Planner Studio, we’re excited to announce the launch of our newest feature: Upholstery Renewal. This powerful addition to our 3D configurator platform enables furniture retailers to offer customers a streamlined way to purchase replacement upholstery for their existing furniture configurations—creating new revenue streams and enhancing customer loyalty.
What Is Upholstery Renewal?
Upholstery Renewal allows your customers to easily purchase new fabric covers for furniture they’ve previously configured and purchased, without having to buy entirely new pieces. This feature seamlessly integrates with your existing Planner Studio implementation and opens up multiple new sales opportunities.
Key Features and Benefits
Live Pricing Updates
When a customer selects the “Upholstery Only” option, the displayed price immediately updates to reflect just the cost of the new upholstery—not the entire furniture piece. This transparent pricing encourages add-on purchases by making the value proposition clear and accessible.
Seamless Purchase Experience
With our integrated “Add to Cart” functionality, customers can purchase their new upholstery directly from the configuration screen. This frictionless experience increases conversion rates and customer satisfaction.
Configuration Linking
Each customer’s original furniture configuration is saved with a unique link that can be accessed at any time. This ensures perfect compatibility between new upholstery and their existing furniture pieces.
Powerful Use Cases for Furniture Retailers
For First-Time Buyers
New customers can now add extra value to their purchase journey. After configuring and adding their new sofa to the cart, they can easily select different upholstery options, click “Upholstery Only,” and purchase additional covers alongside their furniture—increasing your average order value.
For Returning Customers
Previous buyers can access their original configuration through a saved link, select “Upholstery Only,” choose new fabric options, and purchase replacement covers with complete confidence that they’ll fit perfectly. This extends the customer relationship well beyond the initial purchase.
For Targeted Marketing Campaigns
Perhaps most powerful of all, Upholstery Renewal creates new marketing opportunities. You can now send personalised emails to previous customers containing their unique configuration links, promoting seasonal fabric collections or special offers on replacement upholstery. This targeted approach drives repeat business with minimal effort.
Why This Matters for Your Business
Extended Customer Lifetime Value
By offering ongoing upholstery options, you transform a one-time purchase into a recurring relationship, significantly increasing customer lifetime value.
Sustainability Appeal
Today’s consumers are increasingly conscious about sustainability. Upholstery Renewal allows them to refresh their furniture’s appearance without contributing to landfill waste—a compelling selling point for environmentally-minded shoppers.
Competitive Differentiation
Few retailers offer such a seamless system for purchasing replacement upholstery. This feature helps you stand out in a crowded marketplace and provides genuine added value to your customers.
Implementation and Support
Integrating Upholstery Renewal into your existing Planner Studio configuration is straightforward. Our team will work with you to ensure the feature is properly implemented, your team is trained on its capabilities, and you have the marketing support needed to promote this new offering to your customers.
Ready to Get Started?
Contact your Planner Studio account manager today to schedule the implementation of Upholstery Renewal for your business. This powerful feature is available now and ready to help you drive additional revenue while enhancing customer satisfaction.
